Why would you actually need to put OUYA on it? If a user is using the OUYA marketplace (Discover) or on their Play screen they already know it's for OUYA.
It looks good though :)
If you don't know any of the information before your game is completed, then don't enter any!
You don't need to set up any profiles until you plan to test/distribute your app.
You can also use DropBox to sideload your test app. Download it to your pc and your OUYA. Then use the MAKE option to access DB and download+install you app. Bingo.
