I'm assuming OUYA will actually be retailing in physical bricks & mortar stores, so going to spit out a few ideas about how that could benefit all involved beyond just extra sales:
Store PartiesPhysical stores can be a great place for the community to get together, and for people to talk about and play games. When OUYA launches in June, there is a chance that consumers could just walk past a cardboard display tucked away in the corner of the shop. However, seeing the console in action, being able to play, and even talk to some of the people who have been making games for the OUYA could really help boost OUYA's profile in the wider world
Hardware UpgradesSince the announcement that OUYA will follow a yearly cycle of hardware upgrades, it'd make sense if console owners had a place they could go to get their console upgraded, rather than having to buy a whole new console or send their existing one off in the post
Brad Schliesser from Gamestop said in a recent interview with gamasutra that the company is looking to adapt and pivot, and the OUYA could provide additional ways for their stores to stay relevant beyond just selling hardware and DLC / app store credit
Comments
a) The hardware in question is still relevant to the general public
b) They want to send it to a proper recycling facility
I don't see why a gamer would want an old ouya if a new one is $100, so a) is out of question, that leaves only b), which gives only a very small ammount in return. Developers might be interested in old hardware, but there's much more gamers than developers out there.
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