Does OUYA team considered localization of content for the console? As I can see from "DEV Kit unpacking" vid, there is not much to localize now, but "Thank you" letter is already one piece, maybe also packaging, and later when you will approach consumers, it might make sense to make it easier to enjoy the product in their native languge?
being french, by going in the android settings, I got the native android part to be in my language. Only the launcher needs to be translated. So, displaying a "choose your country" at startup like most android tablets and smartphones could be enough...
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Setting up for user contributed translation somewhere would be nice.