I couldn't find an answer to this. The "Analytics" page provides a csv file of all our game's downloads. For each day, it lists out all the downloads of the game, split-up by version of the game.
So I want to count how many unique users have ever downloaded our game. My problem is: it's not clear how users who downloaded an UPDATE to the game are counted here.
Since there's no other counts provided of "user updates downloaded", I'm going to assume that this is a list of ALL downloads including updates. ...Which means I do not have a very clear view of how many UNIQUE users have downloaded the game, since many of the downloads on this sheet would be cases of an existing user downloading an update.
At the bare minimum, I'd hope that Ouya would split up "downloads" from "updates" in the analytics. (iTunes Connect makes this distinction, FWIW.) This would make it easier to guess at how many new unique users we're getting.
Ideally Ouya could provide even more clear analytics, like a quick way to answer 1) how many unique user IDs have ever downloaded the game, and 2) how many unique user IDs have ever actually LAUNCHED the game. (The latter of these can be provided by developers adding analytics to their games themselves... but it sure would be nice if Ouya could capture and report that information too!)
All this would make it easier to understand the "funnel" of how users are finding, acquiring, and purchasing games.
The answer is that updates are counted just like regular downloads. It sounded like they're already planning to split out the "update" data in the way I requested. So Ouya folks, please just count this as one more request for the analytics to be organized in this way...!
And please consider the value of also adding counts of unique user IDs who have downloaded and launched the game... if the same user can be counted as having "downloaded" the game more than once (e.g. deleting and re-downloading, or downloading multiple times on different hardware), then the "download" counts still could be pretty inaccurate as a count of unique users.
IQpierce
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