This has been said before, but I can't seem to find where so though I would bring it up again.
It has been said that it will be possible to give out IAP Keys, or promo codes, to users, but to do so you need to pay the 30% fee for that IAP. I would like to know if this is still how this system will work. I don't see why you would need to pay a fee if you are giving away the IAP for free, as the Ouya team wouldn't need to take care of any currency exchange or bank fees. They would just need to save a receipt for each user. If there was a flat rate of say $.25-.50 I wouldn't have as big of an issue with this but if you are giving away say a full game unlock that usually costs $15 you would have to pay a $4.50 fee.
This will also be a pretty significant issue if you are running a Kickstarter and giving away IAP's as one of the reward tiers. You will then need to pay the Kickstarter fees and Ouya fees, leaving you with significantly less money to work with.
It would be nice to hear an official stance by the Ouya team regarding this issue.
Comments
I'd say that's actually the problem right there - how does OUYA make any money from the sales you are making from Kickstarter? Say you presell 10,000 copies of your $20 game on Kickstarter, had you sold them through the OUYA store, the OUYA folks would have earned $60,000, but now they are getting nothing, or a smaller amount. And what if someone decides to sell their game somewhere outside of the OUYA store, using these cheaper codes to get around paying the full 30%? Or worse, opens their own competing store to sell OUYA apps from?
The way Apple does it is to make the codes totally free, but you can only generate a very small number of them every month (larger companies working directly with Apple can often get some more if needed).
I don't know what the solution is, but it's easy to see there are many issues they have to figure out with these codes, which is probably why they won't be available until the retail launch.